Are your salespeople adept at telling sales stories to customers and prospects to help them understand the value that your business can deliver and what differentiates you from your competition? Sales performance consulting is crucial for any business, no matter its size.
The Benefits Of Sales Performance Consulting
At RCG Workgroup, we help our clients’ sales teams tell better stories to improve performance. After a presentation, 63% of participants remember stories while only 5% remember statistics. Telling stories using metaphors helps salespeople better engage with their customers and form trust-based relationships. At RCG, we understand the importance of storytelling and the science behind it.
There’s Science Behind Good Storytelling
Stories that are highly engaging and contain key elements can elicit powerful empathic responses by triggering the release of Oxytocin, (the “trust hormone).” At RCG, we explain how this neurochemical promotes connection and encourages people to feel empathy. We coach how when Oxytocin is released in the brain of your prospect it can help to build trust in your brand or product, and in doing so increase sales.
Appeal To Logic and Emotion
In sales situations, RCG demonstrates how stories allow the subconscious mind of your prospect to truly “get” and see the valuable application of your sales solution. We teach your sales team how telling a good story that combines meaningful facts with a strong narrative can accelerate sales performance by appealing to both logic and emotion.
Speak With A Professional Sales Performance Consultant
The best salespeople are trusted advisors to their clients. They accomplish this by mixing facts with a strong narrative to tell a compelling story that positions their company as the solution to their customers’ problems. At RCG we break down the science behind good storytelling so that your salespeople can tell a better narrative as to why your company should win the day. Our sales performance consulting experts at RCG Workgroup can provide you with extensive fact-based training on the value of storytelling to help increase your sales performance. If you’re ready to get started, call RCG Workgroup at (703) 939.9773, or schedule a consultation online today.