Northern VA Sales Transformation and Leadership Development Consulting Firm

Sales Transformation and Leadership Development for Business Growth

RCG Workgroup delivers proven sales transformation and leadership development solutions, helping organizations accelerate revenue growth and build high-performing teams. Our Sales & Leadership Transformational Framework™ is a proprietary, results-driven methodology designed to create measurable, lasting business impact.

Why Choose RCG Workgroup for Sales and Leadership Consulting

• Integrated solutions addressing both sales enablement and leadership development for organization-wide improvements in performance, retention and growth.
• Customized strategies focused on your unique business goals, from shortening sales cycles to boosting leader bench strength.
• Outcome-focused programs with clear metrics like sales lift, leader retention and team strength, so you see and share real results.

The RCG Workgroup Sales & Leadership Transformational Framework™

RCG Workgroup helps leadership teams fix how they work together so they can sell more, faster, and with less friction.

RCG-ICAM™

RCG Workgroup’s proprietary Sales & Leadership Transformational Framework™ now integrates RCG‑ICAM™ (Intercultural Change Alignment Model) to align culture, sales, and leadership in one practical system. RCG‑ICAM™ makes sure people from different backgrounds understand each other before big changes start, so leaders and sales teams get on the same page and new ideas actually stick.

Why It’s Different (and Valuable)

Most sales training programs try to fix sales by focusing only on seller skills. RCG Workgroup fixes the leadership system around sales. RCG‑ICAM™ focuses on the daily decisions, conversations, and rituals of managers and leaders that shape how deals are pursued, how risk is managed, and how change is adopted, then ties those behaviors directly to sales metrics. This leadership‑first focus creates better pipeline discipline, faster deal cycles, and stronger team engagement.

Unlike large, one‑size‑fits‑all change programs, RCG Workgroup delivers focused, sales‑aligned change that shows measurable movement in 30–60 days. The work breaks large initiatives into small, actionable components that can move quickly, while staying structured enough to scale across teams and regions.

How It Works

Strategic Assessment

We review how your team sells and leads today, where deals or decisions get stuck, and how different groups think and work across cultures. Our assessment uses KPIs, win/loss analysis, interviews, and intercultural scorecards, supported by AI‑assisted patterns from your CRM and pipeline data.

Framework Deployment

We run interactive workshops, leadership‑focused coaching cohorts, and clear roadmaps with quick‑win milestones that deliver visible progress in 30–60 days, so leaders and sellers are practicing the same playbook.

Ongoing Benchmarking

We track before‑and‑after performance via real‑time, AI‑enhanced dashboards that monitor win rates, cycle times, and engagement, giving leaders clear ROI snapshots and showing which leadership and sales behaviors move the needle.

Scalable Support

We use enterprise programs, 6–12 week accelerators, and executive coaching to embed simple reinforcement rituals, leader check‑ins, and policy integration that sustain high adoption instead of one‑time spikes.

Why RCG-ICAM™ Delivers Results

RCG‑ICAM™ resolves cultural mismatches early, a leading cause of failure in major change and transformation efforts, so pipelines move faster and leaders stay effective in complex B2B and enterprise sales environments. Our approach accelerates deal velocity, improves team retention, and delivers stronger adoption of new ways of working.

About RCG Workgroup

RCG Workgroup is a Northern VA sales consulting firm that offers companies a solution to their outdated sales processes. We expertly guide them through the process of strengthening their sales team with sales training, and various sales management consulting services. Investing in your sales team leads to an improvement of overall business practices, quality of leads and culture within your company.

RCG Workgroup is led by our visionary CEO, Bob Greene.

Bob is a nationally recognized corporate sales trainer and instructional designer with over two decades of experience in business management, sales leadership, and strategic negotiations. A Virginia Tech graduate with a degree in Political Science and Organizational Leadership, he holds executive certificates in Negotiation and Influence from MIT Sloan and AI for Business from Penn Wharton, plus certifications in BMI intercultural analysis and DISC personality assessment.

Bob applies neuroscience-based learning principles to develop high-performing sales teams, enhance communication across diverse markets, and translate complex business challenges into actionable sales strategies. He is also a frequent commentator on business advancement strategies and building positive corporate sales cultures.