Andrew Heifetz

Andrew Heifetz is a senior go-to-market enablement leader with over 15 years of experience building and scaling enablement functions inside high-growth SaaS, SECaS and enterprise technology companies.
He has led enablement initiatives across sales, pre-sales, customer success, partners, and customers at organizations including Akamai Technologies, Vectra.AI, and Appian, supporting complex enterprise and consumption-based sales motions. Andrew has been repeatedly brought in during periods of rapid growth or strategic change to establish better onboarding, product proficiency certifications, sales plays, and other readiness systems tied directly to pipeline performance and customer outcomes.
His work focuses on enabling technical and revenue teams to move from product-centric selling to value-based, outcome-driven execution. Known for his pragmatic, data-informed approach, Andrew partners closely with sales leadership, product, and RevOps to identify performance gaps, clarify roles and expectations, and implement scalable enablement programs that drive measurable impact.
Andrew operates comfortably as both a senior individual contributor and a strategic advisor, helping organizations professionalize enablement without slowing the business down.