I used to rely on open source intelligence methods for gathering competitive intelligence to analyze information on markets and trends. I would dig through reports and articles and spot changes to make better business decisions.
However, with AI, instead of making things easier, we now have more data than ever to sort through, and it is even harder to find indicators that actually matter.
To help me navigate this tsunami of data, I recently completed an executive certificate program in AI for Business from Wharton Executive Education.
I am now trained to focus on picking out the signals that count, not just collecting more information.
A recent article from Mitrix Technology, “Making better decisions: competitive intelligence in 2025 and beyond,” reinforces what I learned and shows how the best organizations are using AI to move past old habits.
The article reports how these organizations are looking for real-time shifts, like product updates, pricing, and insights from community feedback. They are keeping what works and letting go of what does not.
Some highlights from the article:
💡 Using AI to find the insights that matter
💡 Building feedback loops so learning and action happen together
💡 Looking in surprising places, like pricing pages and user communities, for meaningful clues
Is your organization properly leveraging AI for your competitive analysis? If not, why not connect with us here on LinkedIn at RCG Workgroup or through our website at rcgworkgroup.com to see how we can help you sort through the hay and find the needles that matter?
Read the article: https://lnkd.in/e5PrsH9X
