Here’s a microlearning on the importance of smiling in sales.
Do you know that 93% of communication is “non-verbal?”
That’s right, only 7% of your communication is actually verbal.
When you speak over the phone, you cannot communicate using facial expressions, hand gestures, or any other body language.
That means that how you speak is just as important as the words you use.
And what’s the easiest and best way to overcome your deficit of not being able to communicate visually when speaking on the phone?
Smile!
As a corporate sales trainer, I always coach my salespeople to keep a mirror in their workspace.
Why?
So, they can see themselves smiling when they pick up the phone.
Why?
Well, because people can hear your smile on the other end of the phone.
They can catch the lightness of your voice.
They can feel your positive energy.
They can sense your confidence.
And confidence makes you attractive.
Being attractive attracts people to you.
Do you know that when you smile, you also get a workout?
Yep – when you smile, you get to exercise your facial muscles!
- The Zygomaticus major and minor muscles pull up the corners of your mouth
- The Orbicularis oculi muscle causes your eyes to crinkle
- The Levator labii superioris muscle pulls up the corners of your lips and nose
- The Levator anguli oris muscles help raise the angle of your mouth
What’s more, smiling is contagious.
When you smile, your prospect will smile too.
So, for your next call, look yourself in the mirror and “smile before you dial.”
It will make a world of difference for you and your prospect.
Good luck and good selling.
~Bob Greene
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At RCGWorkgroup.com, we specialize in delivering customized evidence-based sales training derived from empirical data that we distill into bite-sized and digestible nuggets of learning in accordance with adult learning theory to empower sales teams to optimize their performance.
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