It looks like 2022/2023 is going to see a resurgence of in-person conferences and trade shows.
As the sales leader responsible for selling exhibitor booths and on-site sponsorships, are you and your team ready to again be selling access to your members through live events?
Are you up to date on new and meaningful ways to help your vendor partners access your membership?
Are you knowledgeable of the latest technologies to help your exhibitors attract traffic to their booths?
Are you current on how to calculate the ROI of exhibiting and sponsoring in a post-COVID sales environment?
Have you adjusted your metrics for measuring the success of your events in 2022/2023 as compared to 2019?
Is your sales team well-coached on how to leverage their emotional IQ and exhibit empathy when working with prospective vendors who may be concerned about going back to in-person events?
If you feel you need a refresher to help your sales team shake off some rust, why not schedule a one-day workshop at your location with RCG Workgroup on how to sell sponsorships and exhibit space in a post-COVID marketplace?
The ideal timeframe in which to schedule is now for an August delivery, but I can be accommodating to your calendar needs.
Regardless of whether you opt to work with me, I wish you much success in managing your on-site events for the coming year.
And thank goodness we’re back to being in-person.
At RCGWorkgroup.com, we specialize in delivering customized evidence-based sales training derived from empirical data that we distill into bite-sized and digestible nuggets of learning in accordance with adult learning theory to empower sales teams to optimize their performance.